FOR DADS OVER 40 WHO ARE DONE SETTLING
THE 365-DAY GREEK GOD PROTOCOL
The 365-day live coaching protocol that transforms high-performing dads into the most physically elite version of themselves — built by the man who gets NFL Super Bowl champions into peak condition.
The 365-day live coaching protocol that transforms high-performing dads into the most physically elite version of themselves — built by the man who gets NFL Super Bowl champions into peak condition.
365-day live coaching program · Direct access to Chris Knott · Application required
PROGRAM OVERVIEW
Program Length
365 Days
Coaching Type
Live 1-on-1
Coach
Chris Knott
Built For
Dads Over 40
Accountability
Weekly Check-Ins
Protocol
5-Domain P.O.W.E.R.
Result
Greek God Body


FOR DADS OVER 40 WHO ARE DONE SETTLING
THE 365-DAY GREEK GOD PROTOCOL
The 365-day live coaching protocol that transforms high-performing dads into the most physically elite version of themselves — built by the man who gets NFL Super Bowl champions into peak condition.
365-day live coaching program · Direct access to Chris Knott · Application required


THE HARD TRUTH
You had the body to prove it. In high school, in your twenties — you were built. Strong. Fast. You turned heads. You had the discipline. You had the drive.
Then life happened.
You put in the hours. You built something real. Providing came first — and it should have. You made the right trade.
Early mornings. Late nights. Every practice, every game, every emergency — you showed up. That's what dads do.
Somewhere in the middle of building everything else, the guy in the mirror stopped looking like the man you know yourself to be.
"This is just what happens after 40." That voice is wrong. And the part of you that refuses to believe it is the part that brought you here.
"The fitness industry gave up on you at 40. They're still selling programs built for 22-year-olds with no families, no stress, and 3 hours a day to train. That's not you. And that's never been you."
Men over 40 don't need more motivation. They don't need another 30-day challenge or a macro tracking app. They need a complete system — built specifically for their biology, their schedule, and their life — run by someone who actually knows how to build elite physical condition under real-world pressure.
There is exactly one person who has spent nearly three decades building Super Bowl champions and then turned all of it on himself at 40 to prove it works. That person is Chris Knott. And this is his program.
THE COACH BEHIND THE CHAMPIONS
For 29 years, Chris Knott was the man standing behind the men you watch on Sundays. Super Bowl champions. Pro Bowl MVPs. UFC fighters. The athletes performing at the highest physical level on the planet — Chris was the architect.
But here's what most people don't know.
Despite spending nearly three decades building elite bodies for professional athletes, Chris didn't build his own peak physical condition until he was 40 years old.
"At 40, I took 29 years of the best performance science in the world and turned it on myself — not for a 22-year-old with no mortgage and no kids — but for a man with obligations, stress, and a schedule that doesn't bend."
The result? The most physically complete version of himself he had ever been. A Greek God body. At 40.
And now he's built it into a program. Specifically for high-performing dads who are ready to stop making excuses for the body they're living in. Get trained by the same guy who gets professional athletes into peak condition — for an entire year.
NFL SUPER BOWL · UFC CHAMPIONS · PRO BOWL MVPS · NBA · MLB · OLYMPICS · FORTUNE 500 · MS, CARPT · 29 YEARS

YEARS COACHING ELITE ATHLETES
AGE HE REACHED PEAK CONDITION
DAYS OF LIVE DIRECT COACHING
THE TRUTH NOBODY ELSE WILL TELL YOU
Ninety days. Twelve weeks. Thirty-day challenges. The fitness industry has been selling you the same lie for decades — and you've probably bought it more than once.
THE UNCOMFORTABLE TRUTH
In 90 days, you can lose some weight. You can build some momentum. You can feel better than when you started. But in 90 days, you cannot rewire the habits, the hormones, the psychology, and the physical architecture of a body that took decades to get where it is.
Real transformation — the kind where you look in the mirror and don't recognize yourself, the kind where your wife does a double take, the kind where your kids brag to their friends — that takes a full year. Not because you're slow. Not because you're broken. Because that's the biological reality of what elite physical transformation actually requires. And anyone telling you otherwise is selling you something.
WHAT 90 DAYS GETS YOU
→
WHAT 365 DAYS BUILDS
A good start
→
A completely new body
Some lost weight
→
Permanent metabolic change
Short-term habits
→
A complete identity shift
Motivation-dependent results
→
System-dependent results
A before photo
→
An unrecognizable after
"The programs that promise 90-day transformations need you to fail at day 91. That's their business model. REFORGED™ is built on the opposite premise — we don't win unless you're still winning at day 365."
— Chris Knott MS, CARPT · NFL Super Bowl Performance Coach
DAYS
That's the real number. That's the honest commitment. And it's the only commitment that produces the kind of result you've been chasing for the last decade.
REFORGED™ is the only program in the fitness space built around that truth.
THE PROGRAM
This is not a course. This is not a PDF. This is not a 12-week challenge you abandon by week 4. This is direct, ongoing, live access to Chris Knott — applied to you, your body, your schedule, and your life for a full year.

The same access NFL athletes pay for. Your protocol, built and adjusted by Chris personally — for 365 days straight.
Training. Nutrition. Recovery. Sleep. Stress. All five cylinders firing together — adapted to your real life, not a fantasy schedule.
No falling off. No disappearing for three weeks. Chris keeps you in it through travel, brutal work weeks, and everything else.
Not a portal. Not a rep. Chris. Direct. When something isn't working, you reach the man himself.
No falling off. No Phase by phase, week by week — you always know exactly what you're doing and exactly why it's working.
Physical. Mental. Psychological. Emotional. Purpose. All five domains — because a Greek God body is built from the inside out.
One year. One coach. One decision. We want the right men in this program.
You're a dad over 40 who used to be athletic and knows what your body is capable of
You're successful by every measure that matters — except the one staring back at you in the mirror
You've tried the gym, the apps, the challenges and keep ending up back at square one
You want your body to match the career, the income, and the man you know yourself to be
You're ready to be coached — not sold another program you do alone
You're willing to show up for 365 days the way you show up for everything else in your life
You want a 30-day result with no real commitment
You're not willing to follow a protocol built by someone who knows more than you about this
You're looking for the cheapest option — this is the best option
You don't have 45 minutes a day to invest in becoming physically elite
You think motivation is a long-term strategy — this program permanently ends that belief
You want to be anonymous and avoid accountability
You built the career. You built the family. You built everything except the body that matches it. REFORGED™ fixes that. In one year. With the best performance coach in the game standing directly behind you — the same man who builds Super Bowl champions — for 365 days straight.
The right time is now. The right coach is here. The only variable is you.
365-day live coaching program · Direct access to Chris Knott · Application required
You've tried the gym. You've tracked macros. You've started over enough times that you've stopped telling people when you start again. The problem was never you — it was that every program only fixed your body while stress, schedule, and everything else kept dragging it back down. REFORGED™ fixes all of it. In 365 days. With Chris Knott coaching you directly. The only question left is whether you're ready to commit to the full journey.

Where NFL-proven performance systems meet real life. Building men who are unrecognizable in 100 days and unstoppable for 30 years.
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